Data Berlin meetup · 13 November 2024

The Autumn of Marketing Measurement

Name: The Autumn of Marketing Measurement — Data Berlin meetup
Start: 2024-11-13T18:30:00+01:00
End: 2024-11-13T21:30:00+01:00
Location: GetYourGuide Germany GmbH

3 talks · GetYourGuide Germany GmbH, Sonnenburger Str. 73, Berlin · Event on Meetup ↗

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GetYourGuide Host

Talks

GetYourGuide's Journey to Marketing Measurement

Ahmed Ben El Cadi

Measurement Triangulation: How the Three Pillars Interplay and Our Latest Solution to Data-Driven Attribution

Sai Dinesh Dacharaju, Navid Ghayazi

Incrementality Unlocked: How to Measure What Really Moves the Needle

Kanykei Dordoeva, Nacho Rios

Made possible by

Talks

GetYourGuide's Journey to Marketing Measurement

Measurement Triangulation: How the Three Pillars Interplay and Our Latest Solution to Data-Driven Attribution

Incrementality Unlocked: How to Measure What Really Moves the Needle

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