The Autumn of Marketing Measurement · 13 November 2024
Incrementality Unlocked: How to Measure What Really Moves the Needle
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Incrementality Unlocked: How to Measure What Really Moves the Needle — a talk by Kanykei Dordoeva (Senior Data Analyst, Marketing Analytics, GetYourGuide) and Nacho Rios (Senior Data Analyst, Marketing Analytics, GetYourGuide) at the Data Berlin meetup “The Autumn of Marketing Measurement”, 13 November 2024.
